In developing this smoky, spicy blend with dark chocolate tasting notes, BRCC feels that they have gone beyond black – staring fear down and coming out the other side.īlackbeard’s Delight: A brew designed to do justice to the name of the legendary pirate Edward Teach, this one is made from 100% Brazilian beans, offering a darkly aromatic taste on the palate. Sourceīeyond Black: As we all know, the color black represents fear, the unknown, and a sense of finality. Offering a dark, rounded flavor, it’s precisely the kind of strong brew that makes you feel like you can do anything. Sourceįit Fuel: As well as offering a unique blend of flavors that run the gamut from bold to smooth, this blend offers a real caffeinated kick right when you need it most – such as before you hit the gym.įreedom Fuel: The perfect coffee for a sustained burst of energy, this bold coffee is made from Colombian Excelso beans. There’s quite a gentle taste, considering, but it has the desired effect. Let us just note that a cup of this medium roast contains twice as much caffeine as the average cup of coffee. SourceĬAF: The C stands for “caffeinated” and we’ll leave it to the imagination to figure out the “AF”. Offering a sweet aroma with tinges of zest in the mouth, it’s just what the doctor ordered. SourceĬoffee Saves: Themed around first-aid, this clean-tasting coffee does the job it needs to do just like the first responders who inspired it. Thin Blue Line: With a taste that offers much the same experience as Just Black, and is equally good in a drip formulation, this coffee offers the added advantage that a portion of the price of each bag will fund life-saving equipment and other funding to law enforcement officers.
This was the first brew released by Black Rifle. Just Black: Those who prefer drip coffee will get a kick out of Just Black, whose delicious rounded flavor features touches of cocoa and vanilla along with a buttery endnote.
Source Medium roastsĬoffee or Die: With a name that commemorates those who died for America’s freedom back when it all began, this all-rounder brew comes with a quote from Benjamin Franklin, who praised coffee for its ability to raise the spirits. Dark chocolate, citrus, and nutty tastes roll over your tongue in this tasty brew. SourceĪK-47: Blending the best of light Colombian coffees with darker, more heady ones from Brazil, the joy of AK-47 is that it offers different notes with every sip. Named for the military helicopter, this is a coffee that will offer you an uplift when you need it most. Gunship: If you fancy something a little sweeter, then the floral aroma and caramel tastes of Gunship will meet with your approval. Silencer Smooth: Described on the BRCC website as the “quiet professional”, Silencer Smooth is a popular option with a sweet scent and notes of citrus on the tongue. The darker brews have names such as “Murdered Out” and “Freedom Fuel”, and if you think a lighter roast will bring a gentler name, then perhaps you’d like to give AK-47 a try? Light roasts The names of different roasts have a pretty clear theme to them, just as the company branding does. That’s certainly not a criticism of the brand or its integrity – to make good coffee, you have to know and care about coffee, which Hafer and co. The tasting notes provided on both the bags and the website blurbs would not be out of place on the menu of an upscale cafe.
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While the branding is undoubtedly macho and clearly patriotic, the selection of beans, and choice of how to roast them, shows a certain level of knowingness.
That’s enough background for now, what about the coffee? The Black Rifle Coffee CollectionĪ quick look at the Black Rifle website will put you in no doubt that this is a company that takes coffee seriously. When he returned to the USA, Hafer started Black Rifle as a way to provide roast-to-order coffee to pro-Second Amendment and veteran groups. A former Green Beret and military contractor, Hafer served abroad in Iraq and Afghanistan and it was while he was overseas that he developed a fondness for roasting his own beans and producing his own blends of coffee. Much of the focus on Black Rifle Coffee Company falls on Evan Hafer, the founder of the business. Black Rifle is by its own definition the anti-PC, pro-forces coffee company that is looking to provide a brighter future for America’s veterans. You’ve probably heard of them, perhaps for their plan to hire 10,000 veterans within six years or their incentive to send one bag of coffee to an American serviceman on deployment for every one bought by a customer. The veteran-owned and operated Black Rifle Coffee Company, which has been in existence since 2014, is one of America’s most headline-grabbing providers of a cup of Joe.